About
This is where I think out loud.
For the operator lens: residential brokerage insights, AI deployment in a $6B firm, operations at scale… see BrokerageOS.
This space is everything else. The long arc of a career inside one of the leading firms in residential real estate. Learning. Productivity. Innovation. The work of doing good work and putting in the effort.
Who is writing this
Vincent Socci (Vin) is Co-President and COO of William Pitt Sotheby’s International Realty and Julia B. Fee Sotheby’s International Realty, the third-largest Sotheby’s International Realty affiliate globally. Scaling a $6B+ residential brokerage across Connecticut, New York, Massachusetts, and Rhode Island. 30 offices. 1,100 advisors.
Twenty-plus years inside the business. COO at 28. Co-President at 38. Recently completed the Chief Data and AI Officer (CDAIO) Program at Michigan Ross.
Also a father, husband, lifelong student, and AI evangelist. The writing reflects all of it.
What to expect
Personal essays on AI, leadership, and the practice of leading through change
Notes on learning, productivity, and what actually compounds over time
Stories from the work that do not fit the operator publication
The occasional piece on family, presence, and the trade-offs that come with both
What you will not find
Hot takes. Hype. Writing that sounds confident but says nothing.
Cadence
When something is worth saying. Roughly monthly, sometimes more.
Subscribe
Free. Worth your inbox.
Note: Everything written here is mine. The opinions, the conclusions, the occasional misread. None of it represents the official positions of my firm, or any affiliated entity. Nothing here is legal, financial, or real estate advice.
